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20 Forcasts for 2014-2030 (Trends and Breakthoughs) (Forecast #17)
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2014-06-04 15:41:47, 조회 : 2,120 |
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Forecast #17
“Rateocracy” and augmented reality makes corporate reputation a key driver of profitability
Yelp.com and Angie’s List are just the beginning in a new wave of “rateocracy” where reputations rule.
Corporations will closely track the real-time rise and fall of their reputational “credit ratings” as closely as they watch their stock prices. Savvy corporations will know that their reputations are key drivers of their growth, profitability, and employee retention.
For example, you might choose one restaurant over another when your mobile augmented-reality app flashes warnings about health-department citations or poor customer reviews. Customers, suppliers, and employees will gain power as they exert more control over corporate reputations.
Get details on this and many other breakthroughs in Urgent Warnings, Breakthrough Solutions. It’s yours free with a no-risk introductory membership
from World Future Society
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