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Innovators Go on Display at Futurists: BetaLaunch 2012
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장바울
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2012-08-08 21:47:25, 조회 : 1,842 |
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Innovators Go on Display at Futurists: BetaLaunch 2012
Innovative leaps in marketing, gaming, personal health care, and even national defense—visitors saw all of these and more at the World Future Society’s Futurists: BetaLaunch 2012, an expo of 11 future-thinking start-ups. The event took place July 28 in Toronto, in conjunction with WorldFuture 2012.
\"Best in show\" went to The Mission Business, a Toronto design collective out of OCAD University that produces connected live-action and online entertainment experience. Their project, ZED.TO, an \"interactive, twenty-first-century marketing campaign,\" entertained and informed with a dramatized debut of BioLogyc, a fictional pharmaceutical company that uses volunteer and crowd-sourced research and development to produce gene-based drug therapies. There actually is no such company, but the business model is a real concept.
\"ZED.TO is a transmedia project that allows audiences to join the ranks of ByoLogyc, a fictional biotech corporation from the near future. By exploring the world of ByoLogyc through live-action events and online media, audiences challenge their assumptions about the future, helping us understand the future of entertainment, the evolution of technologies like synthetic biology, and how corporations and organizations can anticipate the future needs and values of customers,\" says Trevor Haldenby, co-founder of The Mission Business.
Meanwhile, exhibitor CyberHero League presented its real-life approach to engaging young people in social causes via video games. The company’s computer games teach players about conservation, world hunger, and other issues. As the kids play the games and rack up points, actual donors contribute donations toward efforts relevant to those causes in the real world.
A third exhibitor, Lifetech, debuted an ion proton genome sequencer that could sequence a person’s entire genome within one day. The first sequencer may be released at the end of the year.
Then there was B-Temia, designer of a \"dermoskeleton,\" a skintight brace-like device that soldiers in combat could wear to protect against acute injury and repetitive strains. The company’s spokesman said that U.S. military leaders are very interested: Increasingly lengthy deployments have been making repetitive-strain injuries a serious problem.
Source: Futurists: BetaLaunch 2012
Andrew Hessel (left), the real father of synthetic biology, meets Chet Getram (center), the fictional father of synthetic biology and CEO of the faux company ByoLogyc, and Olive Swift (right), vice president Quality Assurance for ByoLogyc, at WorldFuture 2012
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